Hybrid Selling Sprint

6 week foundation for the next evolution of B2B sales


Book Now




Fast access to a framework to drive sales results

Selling is evolving

Chronology of sales focus

‘50s – Process

‘60s – Personality

’70s – Benefits

‘80s – Closing

‘90s – Needs

‘00s – Value

‘10s – ‘Sales Stature’

’20s – Collaboration

Success today and tomorrow is based on:

  • Using the essentials of selling as a foundation to win business
  • Applying virtual selling techniques and tools to gain an edge
  • Managing sales opportunities based on delivering outcomes
  • Embracing the skill of leading customers
  • Recognising what value really is and creating it with customers
  • Expanding meaningful business relationships

The world of sales is changing

Evolution and revolution has increased challenges salespeople face

Challenges of change



– With more information now available customers are more 'Advanced' as they progress further along the buying cycle on their own. They are more 'Biased' towards where they think their increased expectations will be met. Yet they are also more 'Confused' in a world of more volatility, uncertainty, complexity and ambiguity. 


 – More 'Types of Sale' than ever before are presented as ways of winning business. With these come more 'Techniques' ranging in degrees of brute force and customer centricity. 'Technology' is also playing an increasing role in how sales professionals can operate. 

Changing change

 –  People have a different 'Sense' of what is new and what is not. This perception leads to a 'Stance' ranging from innovator through adaptor to resistor. Ultimately the 'Speed' of change and reaction to it will determine the success of many salespeople 

Are you equipped to sell? 

Without addressing these challenges individuals and organisations will get left behind by those that do understand and act now


You can change

Counter Customer challenges by becoming more buyer centric.

  • Align with buying process
  • Balance expectations and reality
  • Clarify understanding and activity

Counter Climate challenges by applying contextual judgement

  • Transform process to handle opportunites in relevant ways
  • Tailor an approach that becomes more collaborative
  • Take control of technology and use to assist 

Counter Changing change by using applied insight

  • Savviness improves understanding and action
  • Smoothness ensures easier adoption
  • Slickness reduces friction 

Hybrid Selling does not just cover the clever use of tools and technology; it defines the way salespeople can adapt to a future that needs a multi-faceted approach to drive success


Hybrid Selling Accelerator is built around the EVOLVE Framework

Essentials - Winning business with solid foundations

Virtual Selling - Using technology to enhance the approach

Opportunity Management - Driving information and action

Leading - Acting as a guide

Value Selling - Defining and creating with customers

Expanding - Developing meaningful relationships

Accelerated Learning

Learning curve – the steeper the better because means faster time to results

Designed by professionals for professionals

What’s included?

Suitable for individuals and teams the materials have been developed to drive learning and activity that wins business IN REAL TIME

Learning Portal gives access to:

- vILT (virtual instructor lead training) Sessions

- AI powered coaching chat bot (Rocky.ai)

- Hybrid Selling Scorecard

- Book

- Podcast unique episodes

- Option to integrate to Boxxstep buyer enablement platform

Over the last 22 years Brindis Founder Fred Copestake has traveled round the world 14 times visiting 36 countries and working with over 10,000 salespeople

He has taken the things that really make a difference in modern selling and put these in his first book 'Selling Through Partnering Skills’.

These ideas form the basis of work with sales professionals involved in complex B2B sales to develop their approach and ensure it is up to date and has maximum impact.

He believes that people can get better through learning and sharing, and that with better collaboration we can really make a difference

His second book 'Hybrid Selling' was written in response to seeing how the speed of change is affecting the world of sales a desire to help salespeople future proof themselves by doing the right things to stay relevant. 

His ambition is to make sales about 

Good people
Doing good things
In a good way

Brindis is a specialist sales performance consultancy run by consultants for clients.

By having direct interaction with stakeholders we are better able to deliver required outcomes more effectively.

We are all about ‘performance enhancement’ for the people we work with and all over the world Brindis has worked with clients to improve the results of both individuals and teams.

The premise is simple, ‘if you always do what you’ve always done, you always get what you’ve always got’.

By identifying the things to change to achieve maximum impact Brindis can help deliver the outcomes desired by sales people, managers and the organisation in general.

The way customers decide and buy has changed. Modern sales teams focus on understanding and helping their customers buying committees. Boxxstep offers three stages of buyer engagement and enablement.

At their heart is your customers business problems, buying process and buying committee people.

Problem - What do you know about your prospects business problems and needs? Where do you capture and manage this information?

Process - Your prospects decision process is complex and difficult. How can you help them and reduce the risk of a do nothing outcome?

People - Who’s in the buying committee? What are the roles, reporting lines and internal dynamics? What’s important to them?

Change by chance or chance to change…?

Grab the opportunity ...


Every Thursday 09.00am - 12.00pm (UK Time) for 6 weeks

- Sprint starts 10th February 2022

- Limited to 25 spaces

- Special price of £649/ $889 / 3259 AED 










The small (but important) stuff:

This Sprint is about delivering results which is why we enroll only if you are serious about working on yourself and your selling

It is not for everyone and in line with a true collaborative mindset we want to ensure our mutual success

For the same reason we limit the number of places

A key lesson of Selling Through Partnering Skills is to be selective and we practice this as it helps us maintain high standards

We support B1G1 giving projects

For every participant we will make a donation do that a less privileged person can also learn 

Imagine if you could change lives every day just by doing what you do…

Course Overview 

Week 1 - Essentials for Success

  • Evolution of sales
  • The VALUE framework
  • Using partnering skills

Week 2 - Virtual Selling

  • Online meetings
  • Video messaging
  • Social selling and personal branding
  • AI and other assistance

Week 3 - Opportunity Management

  • Information and  'known unknowns'
  • Decision-making units
  • Using mutual action plans

Week 4 - Leading

  • Becoming a 'servant leader'
  • Recognising the buying process
  • Managing change
  • Combating VUCA

Week 5 - Value Selling

  • It's a mystery
  • The challenge of value
  • Generating insight

Week 6 - Expand

  • Account management
  • Customer success management
  • Self-management


What people say

"I recently attended a sales training course led by Fred about Collaborative Selling which concentrated on developing partnering skills to aid your sales process, build relationships and increase success rates. It was a great experience which helped me reflect on myself, what I do and how I do it. I would definitely recommend this course to other sales professionals - Fred’s got a unique delivery style and keeps material relevant and fresh. I also know I’ve got ongoing support from him if a challenge arises where I need a different perspective or some advice. Thanks Fred!"

Gemma Birkett - Business Devleopment Manager, EAO


"Fred is an amazing trainer! I completed sales training over a 6 week period, the training was very informative and was delivered effortlessly, Fred has the ability to catch your attention from the first session. He made every session interactive and enjoyable which kept us listening! Thanks to his coaching, I was able to improve and develop my current skills. Fred also, made the strategies easy to implement in my everyday tasks!"

Sharni Mandair - Business Development Manager, Flagship Partners

"The session was excellent in terms of content and delivery. Unlike many online courses I've attended it was not an endless stream of PowerPoint slides but a real person stood at a flip chart. The content provided was insightful and all useful to take-away and use. Some parts will need integrating into what we do but other small changes can be made immediately. Fred's engaging delivery style meant that he had my attention from minute one. Thanks Fred for a very worthwhile session"

Andrew Hawkworth - Business Manager, Spaghetti Maths Ltd

"Completing your collaborative selling course over the last 12 weeks, I can only say that I have changed my approach to the I go about performing with potential and current customers. One word, Breathtaking. Cheers Fred."

Andrew Cross - New Truck Sales Executive, Renault Trucks

 "I have completed Fred’s 6-session sales accelerator programme. He is an honest and straight-talking sales trainer, who gives practical advice that actually works in real life. In fact, I started putting it to use in real-time to build my new and improved sales process. The interactive format allows for valuable cross learning among participants. Also, Fred individualises his support when needed, which makes it particularly relevant. The insights Fred shares are critical if you want to sell in a more collaborative and authentic way. No gimmicks anywhere in the programme! I would highly recommend him to anyone looking to boost the sales effectiveness of their team"

Armand Brevig, M.Eng, MBA - Procurement Consultant, Procurement Cube