Hybrid Selling - Book Launch

20th January 2022


Highlights and Resources


Are you ready for the next evolution of sales?


Selling is changing, and sales professionals need to keep in touch with the latest trends to stay relevant and further their careers.

Hybrid Selling does not just cover the clever use of tools and technology: it defines the way salespeople can adapt to a future that needs a multi-faceted approach to drive success.

Read this book to understand:

- The essentials of selling as a foundation for winning business

- The virtual selling techniques and innovative tools that can give you an edge

- How to manage sales opportunities based on delivering outcomes

- Why salespeople must embrace the skill of leading customers

- What value really is and how to create it with – and for – customers

- The key elements needed to expand meaningful business relationships  

Available on Amazon

About the Author - Fred Copestake

Over the last 22 years Brindis Founder Fred Copestake has travelled round the world 14 times visiting 36 countries and working with over 10,000 salespeople

He has identified the things that really make a difference in modern selling and put them in his books 'Selling Through Partnering Skills’ and 'Hybrid Selling'

These ideas form the basis of work with sales professionals involved in complex B2B sales to develop their approach and ensure it is up to date and has maximum impact.

He believes that people can get better through learning and sharing, and that with better collaboration we can really make a difference.

Get involved 

Introduction Webinar 

In this webinar author Fred Copestake will cover

- What increased challenges salespeople now face
- Why it is so important to stay relevant
- How to use the EVOLVE Framework to keep current

This webinar is full of practical advice and tools to equip sales professionals to face a brave new world of selling

8.00am (GMT)

Watch full recording

Launch Event

In this event Fred is joined by fellow authors and sales experts to discuss

- Essentials for selling

- Virtual selling

- Opportunity management

- Leading as a sales professional

- Value selling

- Expanding customer relationships

4.00pm (GMT)

Watch full recording

Tyler Lessard

GTM Exec, Head of Sales Feed Media Network,B2B Video Strategist, Author of The Visual Sale

Clare O'Shea

Founder Marlow Sales Academy, Skills Training, Strategic Relationships, Winning Mindset 

James Muir

Founder & CEO of Best Practice International, VP Sales at Essential Hub, Author of The Perfect Close

Mike Wilkinson

Value Selling Expert, Pricing and Strategy Consultant, Author of The Seven Challenges of Value 

Warwick Brown

Founder of KAM Club, Key Account Management Consultant, Director of Account Management Tips 

Fred Copestake

Event host and Author of Hybrid Selling

Test yourself

Are you ready to futureproof your sales?

Use our free tool

Discover how your sales approach currently scores and uncover useful insights to help your business to Boost Sales NOW and ultimately Build Success in the FUTURE.

Take the Scorecard

Buy the Book 

Kindle or paperback

Get your copy to read about:

- Harry and Larry and how they overcame adversity and developed a new way of selling

- The elements of the EVOLVE Framework to structure a hybrid selling approach 

- How you can develop as sales professional and future proof your career


Buy Now on Amazon

Buy lots of Books! 

For your friends, colleagues, team

Take advantage of the special bulk buy offers

2 - You buy one and give one matched
If you gift so will we through our membership of B1G1 - in this case we will make donation to buy books for children
10 - FREDTalk for team
Hybrid Selling webinar run on a private basis - use for lunch and learn, sales meeting or a Kick Off event  
100 - Implementation Call for team
Specially designed session that brings creates action plans for individuals based on Webinar, Scorecard and unique content to drive application
1000 - Michelin starred restaurant to talk sales (plus Sprint for the team)
Fun then focus. Chance to reflect on how sales can improve for sales leader then provision of virtual instructor led training on all elements of the EVOLVE Framework 
10000 - Monaco on board a superyacht to talk sales (plus Accelerator for team)
More fun; more focus. Two day retreat with sales leader then the full Hybrid Selling Accelerator run using all components to drive sales results
Contact Us

Watch full webinar 


Preview the book

Read a sample of Hybrid Selling with just one click – no need for them to sign in or install an app

Read now

Some final thoughts...